Buyers' Journey and The Converting Technique

There are principles and rules to every form of writing. And many of these rules are syntactically driven, although styles can be idiosyncratic once they are aligned with the rules of concord. However, writing converting copy for prospect conversion is different.

As much as syntactic rules cannot be overemphasised in copy writing, there is some textual flexibility that other forms of writing will not adopt that copy will accommodate. As we look into the principles, we need to consider taking a short journey at what conversion principles are and how relative it is to copy.